DESIGN PROJECTS
Olin Marketing & Communications Center
BRANDING; LOGO DESIGN
BACKGROUND:
The Center has 3 primary functions: First, the Olin Marketing & Communications department maintains the consistency of its brand across all our communications channels. Second, it partners with every department in the business school to effectively communicate its news and events to the appropriate stakeholders. Third, it facilitates internal communication to drive understanding and cohesion with internal audiences at the school—students, alumni, faculty, and staff.
CHALLENGE:
My primary role as a student designer was to support this mission by coordinating with Account Managers, Programs & Events leaders, and other co-workers to create marketing collateral that is consistent with the business school and the university’s visual brand guidelines.